Today on Gritty, I am joined by Tim Burnett, aka SOLO HUNTER and we talk about branding, marketing and business. Tim and I are in the business of content creation and so our branding and marketing discussion leans that direction. I really like Tim--he’s got a “what you see is what you get” personality that I find refreshing. And he doesn’t over complicate things--words like, “don’t be a jackass” are pretty easy to comprehend. Nonetheless, in classic fashion, I ask him to elaborate on the “jackass” statement just to be sure I fully understand it.
I ask Tim how Solo started. What’s the biggest mistake people make when creating a brand name. We talk about our objectives when we create content. And we talk about the importance of good business partners and how you know whether you have a good one or not. We agree that media consumption habits differ greatly from platform to platform, for example., from TV to FB to Instagram to Youtube to Twitter--and people have preferred platforms. We discuss the differences between platforms and we share our thoughts on how our messaging differs from platform to platform.
This isn’t all we talk about, but this intro gives you a good idea of what this show is about. I hope you find this episode helpful. In today’s world, nearly everyone is a content creator of some sort. So I don’t believe this episode is just for those trying to build a brand per se. This episode can help those who are actively involved in promoting the hunting life, conservation and life values. Finally, please know that Tim and I are by no means experts in marketing or content creation--we just know what has worked for us and we share it on this podcast.
For those who want to learn more about these topics, I recommend that you read the following books:
1.The Thank You Economy, Crush It, and Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.
2.And for those wanting to start a new career and chase a more meaningful job, check-out the book START, by Jon Acuff. In this book, “Jon Explores the five stages every life goes through on the path to awesome and looks at what it takes to punch fear in the face, escape average and do work that matters.”
On the episode of Gritty Bowmen we talk about missing the shot and reducing the “cone of variables”. Be sure to listen to the previous parts to this episode; Episodes 291 and 292. We are joined by Aron Snyder, Bryan Broderick of Lost Arrow Films, David Brinker of Sitka Gear in Alberta, Canada.
On the episode of Gritty Bowmen we are joined by Aron Snyder, Bryan Broderick of Lost Arrow Films, David Brinker of Sitka Gear in Alberta, Canada. We continue our discussion from the previous episode by talking about David’s recent change from traditional archery to a compound. David has struggled with target panic and since he switched to a hinge release and a compound and followed some of Joel Turner’s advice, he has found success.
On the episode of Gritty Bowmen we talk about our 2017 Mule Deer Hunt in Alberta, Canada. We are joined by Aron Snyder, Bryan Broderick of Lost Arrow Films, David Brinker of Sitka Gear. We begin this discussion by sharing our mule deer stalks and Aron talks Mechanical vs. Fixed Blade Broadheads and Bryan Broderick shares his success with the longbow.
On this episode of Gritty Bowmen I interview my Grandfather, Joe Lane. My Grandfather is nearly 90 years of age and his time on this earth is almost over. Every human being travels the road of life. And in my estimation, the best humans among us are the ones who travel their road with moral fortitude--the best among us are those who love the best they can. I know this might come across as fairytale-ish to some, but I truly believe this to be so.
My Grandpa Joe has never been a perfect man. But I can say with certainty that he has always loved; and although that love maybe imperfect, it’s always been at the heart of who he wants and strives to be and he has modeled well for me how a man should love and cherish his wife. And what higher endeavor can a man aspire to than to love and reduce suffering in the world? There are those in this world who honestly “TRY” to be a good person. And there are those who make no effort at all to be “good.” My grandfather is the former--and for that I am deeply grateful. My Grandpa has always been a prominent figure in my life. He’s always been a strong man. A man of grit and determination. He’s honestly one of the most physically tough human beings I’ve ever met. Growing up during the Great Depression and in a state of abject poverty he was hardened and forever shaped by the rigors of his youth and on this podcast, myself, my sister, Katie and her husband Bryce talk with my Grandfather about his interesting and diverse life. Things aren’t like they used to be. We’ve traded root cellars for refrigerators and horses for cars. We have smart phones and iPads. And very few of us are in danger of starving to death or dying from Scarlet Fever. So take a listen to this long conversation and then stop complaining about the traffic, or your job, or how things aren’t fair because they could be a whole lot worse. In the words of Jordan B. Peterson, “Pick up your damn suffering and bear it. And try to be a good person so you don’t make it worse.” Because, “Since Auschwitz we know what man is capable of. And since Hiroshima we know what is at stake.”
In other words, man is self-determining AND life has meaning. So act like it. Live a life that is intrinsically good and worth remembering.
On this episode of Gritty Bowmen, I get to hang out with the one and only Randy Newberg! Randy Newberg identifies himself as a “hunter.” Growing up in a small town in the midwest--Randy spent a lot of time running around on public land hunting and trapping small game. I would say that Randy is the quintessential “Public Land Hunter” and he uses his platforms to advocate for hunters and public access. In addition to representing hunters in Congress and state legislatures, he serves as a volunteer and board member for many hunting and conservation groups. I can honestly say that Randy Newberg is one of my favorite people on the planet. He says what he means and and means what he says. And if you don’t like what he has to say, well then, you’ve mistaken him for someone who gives a damn. Follow Randy on Instagram and facebook and check-out his youtube channel for some good public land hunting films.